International Marketing

Program Overview

Success in today’s global economy requires greater knowledge of workplace practices and cultures outside the US. The Poole College of Management International Marketing in Seville program allows students to observe and understand business practices from a Spanish perspective. In addition to taking a class taught by an NC State professor, students will visit local businesses and hear from guest speakers. Students will gain a better understanding of business practices in Spain and globally.

COURSE OFFERINGS

Students will enroll in two 3-credit classes.

BUS 464: International Marketing (3 credits)

Patrice Nealson

Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world’s economy through globalization, emphasis will also be placed on developing necessary professional skills.

M 380: Doing Business Globally (3 credits)

This course complements MIE 330 and will earn three credit hours for the business visits and guest speakers. 

Please refer to the Study Abroad Office program page for more information on the credit awarded.

Calendars and Schedules

Sunday, May 11 Arrive in Seville- Pick up at the airport

3:00 pm Private bus to Yugo Palm Studios Residence Hall
(Av. de la Palmera, 38)
Monday, May 12 1:00 pm First Day of Classes
4:00 pm Health & Safety Meeting

8:30 pm: Welcome Dinner at Barrabar’s (Cardenal Bueno Monreal, 33)

Thursday, May 29 8:30 pm: Goodbye dinner at Picantón 
Friday, May 31 End of the program

Excursiones y Visitas a Monumentos 

The following visits are mandatory for all students:

Wednesday, May 14 Walking tour & cultural visit to Sevilla Cathedral
Meet in front of COWA		 1:45 pm
Friday, May 16 Flamenco Show 5:30 pm
Saturday, May 17– Sunday, May 18 Trip to Córdoba and Granada
Meet in front of Yugo Palm Studios Residence Hall 		 8:15 am
Tuesday, May 20 Visit to Basilippo Olive Oil Factory
Meet in front of Yugo Palm Studios Residence Hall		 3:15 pm
Thursday, May 22 Cooking Class
Leave from COWA		 10:45 am

COURSE SCHEDULE:

BUS 464: International Marketing 9 am – 11:50 am
Mon-Fri		 COWA Salón de actos

Information and Application

  • Duration: May 11 –  30 (approx. 3 weeks)
  • Requirements: 2.5+ cumulative GPA
  • Housing: Yugo Palm Studios Residence Hall
  • The application deadline is determined by NC State
  • Students must complete their application through the NC State Study Abroad Office to be considered for the program.

Request Information

Need more information about the NC State in Seville Program?

Email us at contact (at) cowa.es !