International Marketing

Program Overview

Success in today’s global economy requires greater knowledge of workplace practices and cultures outside the US. The Poole College of Management International Marketing in Seville program allows students to observe and understand business practices from a Spanish perspective. In addition to taking a class taught by an NC State professor, students will visit local businesses and hear from guest speakers. Students will gain a better understanding of business practices in Spain and globally.


Students will enroll in two 3-credit classes.

BUS 464: International Marketing (3 credits)

Patrice Nealson

Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world’s economy through globalization, emphasis will also be placed on developing necessary professional skills.

M 380: Doing Business Globally (3 credits)

This course complements MIE 330 and will earn three credit hours for the business visits and guest speakers. 

Please refer to the Study Abroad Office program page for more information on the credit awarded.

Calendars and Schedules

Wednesday, May 8 Arrive in Seville

Pick up at the airport

10:30 am Private bus to Xior Residence Hall

(Av. de la Palmera, 17)

Thursday, May 9 11:00 am: Health & Safety Meeting

8:30 pm: Welcome Dinner at Barrabar’s (Cardenal Bueno Monreal, 33) 

First Day of Classes
Wednesday, May 29 7:30 pm: Goodbye dinner at San Marco (C. Mesón del Moro, 6, Casco Antiguo)
Thursday, May 30 End of the program

Excursiones y Visitas a Monumentos 

The following visits are mandatory for all students:

Friday, May 10 Flamenco Show 7:00 pm
Saturday, May 12 Soccer match Betis F.C vs Almería TBD
Thursday, May 16 Meet in front of COWA for a walking tour & cultural visit to Sevilla Cathedral 1:45 pm
Saturday, May 18 – Sunday, May 19 Trip to Córdoba and Granada

Meet in front of Xior Residence Hall


8:00 am
Wednesday, May 22 Visit to Basilippo Olive Oil Factory

Meet in front of Residence Hall

3:30 pm
Thursday, May 23 Cooking Class

Meet at Plaza del Altozano

5:45 pm
Monday, May 27 Corporate visit: Citysightseeing TBD


BUS 464: International Marketing 9 am – 11:50 am
Room TBD

Information and Application

  • Duration: May 8 –  30 (approx. 3 weeks)
  • Requirements: 2.5+ cumulative GPA
  • Housing: XIOR Residence Hall
  • The application deadline is determined by NC State
  • Students must complete their application through the NC State Study Abroad Office to be considered for the program.

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